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Viterra case study

"How can we connect with our customers?"

Client background

Viterra provides a storage and handling network for grain growers across South Australia, Victoria and New South Wales. It is essential for Viterra to communicate with growers and carriers in a timely manner, especially during harvest when the logistics of delivering truckloads of grain into busy Viterra sites is critical for growers.

Opportunity

Sending SMS’s to thousands of contacts accurately and in a timely manner is one goal; managing dozens of lists efficiently is quite another, especially when a contact may be on multiple lists. Managing SPAM requests is essential nowadays for businesses both small and very large. The client had tried a number of online SMS facilities, but a combination of relatively expensive SMS pricing, inconsistent message delivery and ineffective use of staff time that was required to maintain contacts on multiple lists generated a desire for a much better solution.

What we did about it

We created a bespoke Customer Management System using .NET and SQL Server to allow Viterra’s Grower Services team to efficiently manage upwards of 10,000 contacts. The CMS has an integrated SMS/Email/Fax functionality which allows Viterra to send hundreds of customised messages to its growers and carriers, communicating when opening hours are being adjusted, when there are changes to segregations and a host of other time-critical information.

Customer feedback

We’ve been using Outrun’s SMS solution since 2007, and overall of these years, Rob has provided a stable product that gives us the confidence that large volumes of SMSs are being sent accurately and in a timely manner. Outrun has consistently provided a high level of service, they are quick to resolve any issue and constructive when discussing new ideas.

Todd Standford, Grower Services Manager
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